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A Logo is a design symbolizing ones organization. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. You may also think of a Logo as a simple visual mark to identify your company product or service.
A logo is often a company's unique identifying mark. The right logo can help brand a company and catapult it toward success. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable.
There are 7 different types of logos.
1. Lettermarks (or monogram logos)
2. Wordmarks (or logotypes)
3. Pictorial marks (or logo symbols)
4. Abstract logo marks
6. The combination mark
7. The emblem